Music, Festival and Brand Partnerships
Brand New Music has been seamlessly bridging the gap between festivals and brands since its inception, after BNM owner Nick McEwen - then working for Island Records, curated and produced the now legendary SxSW show featuring: Amy Winehouse, The Fratellis, Mika and Scott Matthews, thanks to media & brands partners: RadioX, Channel 4 and Yahoo! From this early career highlight, Nick continued his passion for creating unforgettable experiences in house at Universal and EMI before going independent.
Over the past decade, Brand New Music has helped transform festivals into powerful platforms for brand engagement, amplifying visibility, and fostering lasting impressions in the hearts and minds of festival-goers through multi award-winning partnerships with the likes of: O2, Who Gives A Crap Google, Coca-Cola and Sony Xperia in addition to a multitude of drink and lifestyle brands.
As an accredited Sauna Master and champion of the campaign to rid the planet of single-use plastic Nick personally enjoys working with independent brands and businesses within the health, wellness and sustainability sectors.
Fast forward to 2025...Brand New Music expect it to be a year of innovation and creativity and are looking forward to elevating brand awareness and consideration through headline partnerships, stage sponsors and bespoke activations. Leveraging highly engaged festival audiences, databases, social channels and money can’t buy experiences to create lifelong brand advocates.
Festival, event and brand managers… Let’s talk!
Our partnerships
current opportunities include
Location: Cholmondley Castle, Cheshire
Dates: 7 - 10th August
Capacity: 25,000 across the weekend
It’s not just a music festival which caters to every taste, or just a family event, it’s not just gourmet food and brilliant comedy. It’s not just luxury toilets, free fairground rides, pirate parades, gin masterclasses in a beautiful castle setting to camp on site. It’s all of these things and more.
Deva Fest
Location: The London Design Centre and 6 evening London venues
Dates: 21 - 22nd May
Capacity: 20,000+ across the week
A week long podcasting extravaganza, across multiple prestigious day and nightime events. Huge digital, media and PR coverage with the likes of The BBC and SKY News broadcasting live from the event.
The podcast show
Location: Victoria Park, Smethwick
Dates: 19 - 20th July
Capacity: 65,000+ across the weekend
Mela is the Sanskrit word for meeting, gathering or festival... Attracting a multi-cultural audience since 2011, Mela is the biggest event of its type in Europe, with music, dance, arts and crafts bringing the sights, sounds and spicy aromas of Asia to the heart of England.
Birmingham mela
Location: Catton Park, Derbyshire
Dates: 7 - 10th Aug
Capacity: Sold Out! 20,000 per day
Experience the passion and energy of the UK’s largest independent rock and metal festival, engaging with their loyal fans both at the event and via their huge and highly engaged online audience throughout the year.
Bloodstock
SHINDIG
Back in time, SHINDIG was an intimate party. As with all things splendid, word got out and it transformed into a famous festival. It’s a place to explore, meet, play and nourish. Having outgrown it’s original site, this summer Shindig has relocated to Charlton Park in The Cotswolds, a new place of wonder and excitement. As well as the stellar line up, we’re also proud to highlight the festivals green credentials through a circular energy system, turning festival waste into green energy. So come join in!
1. Shindig
Location: Charlton Park, Cotswolds
Dates: 22 - 25 May
Capacity: 10,000
Moseley Folk & Arts festival
Location: Moseley Park, Birmingham
Dates: 30th August - 1st September
Capacity: 15,000 across the weekend
Moseley Folk and Arts Festival is a feel-good, fully immersive festival presenting the very best of contemporary Folk, Arts and Crafts in Birmingham’s not so secret hideaway. It’s a safe, family-friendly environment where everyone if free to explore their creative side and is described by The Telegraph as "One of the UK’s Top Festivals, this one is a long-standing gem” For fans of Florence and The Machine, Laura Marling and Supergrass. Partners at Moseley Folk and Arts Festival also get to work with Mostly Jazz, Funk and Soul!
Mostly Jazz Funk & Soul Festival
Location: Moseley Park, Birmingham
Dates: 12 - 14th July
Capacity: 15,000 across the weekend
MostlyJazz, Funk and Soul Is a full on carnival of fun, inclusivity and diversity. A vibrant festival, celebrating ground-breaking, innovative UK music alongside international trailblazers such as: Goldie, Ezra Collective and Kool and The Gang. Held in Moseley Park, a stunning 11-acre woodland glade in the heart of Moseley Village. It is the perfect setting for a festival, with sloping grounds, creating a natural amphitheatre in front of the beautiful lake. Partners at Mostly Jazz, Funk and Soul benefit from exposure at Moseley Folk and Arts Festival!
Let’s talk
Contact BNM to discuss your event and find out more about our wide range of services.